creative thinking

Go with Your Gut!

Well over ten years ago I was walking our dog Jasper when I noticed a pair of shoes, abandoned, placed side by side as if their owner had been taken up in the rapture. That was the story I told myself. I took a photograph and posted it on Instagram for fun. From then on, I kept noticing more abandoned shoes. Sometimes one, sometimes a pair. Always curious to me. I wondered about their stories: Why were they left? What happened to the owner? I photographed them and shared the images with my friends. There wasn’t really a point to taking the photos other than it amused me. It seemed to amuse my friends too. They would chip in on the story behind the photo. I would occasionally get sent an image of an abandoned shoe with a note, ‘Saw this and thought of you.’ (Now that you are reading this, you will start noticing abandoned shoes too!) 

A couple of weeks ago I published a small book of these images. After many years sitting on my phone they finally found a purpose: they are collected together to act as a series of writing prompts. It struck me that if their stories were intriguing to me, they might also be to others. The book contains 20 photographs of abandoned shoes with empty space below for people to write. It also has a short explanation of how to construct haiku poetry and questions to kickstart people’s writing so they can dig in to different creative ideas around the images. The book is called Abandoned Shoe Haiku but encourages all types of creative writing. 

Why is this a blog post? One reason is that I want to celebrate the publishing of this little book and let as many people know about it as possible. Here’s the link – www.benchpressbooks.com. The other reason is to communicate that it is fine, good even, to pursue a creative impulse even though you don’t know where it is going to lead. Maybe you feel like you want to review a policy or a process even though nobody is complaining about it. Maybe you want to make a presentation deck about something even though no-one has asked for one. Maybe you have the urge to learn something new because you think it might be interesting rather than because you need to. Do it. Go with your gut. At the least you will be satisfied in the moment and you will learn something or get better at something. But more likely, it will be a stepping stone to something else. The experience you gain may be directly applicable or even find use in a totally unrelated area.

And yes, you are welcome to send me pictures of abandoned shoes, or, even better, include some creative writing with that photograph.

Innovation From Another Perspective

Another Perspective

As a three-day photographic project I decided to shoot an old shopping mall. After two long and productive days I felt like I had got all the images I could possibly have taken. I was done. My mentor encouraged me to go back though. Unmotivated, I did, and as I followed my now familiar path up and down the staircases and escalators I suddenly stopped dead, shocked at my unexpected inspiration. I would turn around and walk in the opposite direction. And just like that everything looked new and interesting again.

It is so easy for us to get into a rut, to follow the same path every day. It’s the path of least resistance, the one that makes us feel comfortable. But innovation is about change and innovative thoughts require us to think differently than we normally would. So, do you want to think more innovatively on a regular basis? Do you want to think differently to solve a problem? Do you need to come up with a new idea? Then you need some practical thinking tools and maybe a few little lifestyle changes to lift you out of your comfort zone.

When I work with people on their innovative thinking we push ourselves really hard to approach problems in ways we normally wouldn't. There are lots of great tools you can apply, but one of my favourites is to start by trying to walk in the opposite direction and brainstorm the total opposite of what you are trying to achieve. So, if we wanted to improve communication in our company, we’d start by thinking how we could ruin communication in our company. The freedom this gives your brain is amazing and the radical ideas come much more easily. It’s then a couple more simple steps to turn these new ideas into something useful and, most importantly, different.

You can change your own perspective too, to stimulate your brain and get it out of that rut. Try travelling a different route to work listening to something new - a podcast instead of music, or vice versa. Or eating a different lunch, in a different location, with a different person. Anything that changes your perspective. Rather than say ‘How do we fix this problem?’ try ‘What’s great about this problem?’ There are lots of ways to think differently. Try something new today and see how it stimulates your brain.


Does the photo stimulate your thinking in a different way? What have you tried to stimulate innovative thinking?

To see more of the images from this shoot you can look at Ming Arcade.